Just as the internet transformed business, blockchain technology holds the same potential. Worldwide spending on blockchain solutions is forecast to reach $2.1B in 2018, more than double the $945M spent in 2017.
source: Worldwide Semiannual Blockchain Spending Guide from International Data Corporation (IDC)
Blockchain technology is disrupting and will disrupt the primary functions of virtually every industry. Business transactions and engagement with and within your company will fundamentally change, regardless of the sector you are in.
Let us help you harness the power of this new technology. As experts in business, marketing, custom software development and blockchain technology; we engage with you to transform your business. Take steps now to maintain your position, or emerge as a market leader with custom blockchain solutions.
Custom Blockchain Solutions
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Worldwide spending on blockchain solutions is projected to reach $2.1B globally in 2018, more than double the $945M spent in 2017, according to the Worldwide Semiannual Blockchain Spending Guide from International Data Corporation (IDC). Projected spending by 2021 is on pace to be $9.7B.
Fundamental benefits of a blockchain solution include:
The advertising industry is just now beginning to identify ways that blockchain technology can radically transform the core functions and transactions within the advertising ecosystem.
Key areas for blockchain improvements and disruption include:
Everything from publisher and advertiser contracts, to ad placement validation, and consumer engagement; every facet of the advertising process flow will change with blockchain technology. With 40-70% of ad dollars going to intermediaries, new solutions between publishers and advertisers will emerge through blockchain custom developments. Digital ad fraud is approaching 75% of ad spend, which demands a solution to stop the advertising waste to bots, bot farms, and fake sites.
Ad blocking is more prevalent now than ever before, as technology has evolved in the advertising space. Blockchain solutions will support new ways of interjecting cryptocurrency within the advertising ecosystem to create more engaged consumers, rewarding them for taking time to engage with digital advertising and marketing messages.
Blockchain spending has been led by the financial sector driven primarily by rapid adoption in the banking industry ($754M in 2018). Within the financial sector, blockchain lends itself to common use cases including:
Money, equities, bonds, titles, deeds, contracts, and virtually all other kinds of assets can be moved and stored securely, privately, and from peer to peer, because trust is established not by powerful intermediaries like banks and governments, but by network consensus, cryptography, collaboration, and clever code.
Blockchain technology has the potential to support, clean up and validate many governmental functions currently wrought with corruption or inefficient processes.
Some key areas blockchain technology can improve and support government functions include:
One of the biggest concerns in medicine and healthcare is privacy and security; followed by accuracy and legitimacy of health insurance claims. McKinsey & Company says five to 10% of all insurance claims are fraudulent, which the FBI says results in more than $40 billion in costs to U.S. non-health insurers per year.
Decentralizing data securely within the blockchain is the only way to achieve and overcome these concerns. The following are areas and functions within healthcare that will benefit from blockchain solutions:
The decentralized nature of data held in the blockchain can facilitate a shift in healthcare where all parties have access to health records and data for decision making, better patient care, and more accurate claims processing.
The insurance industry relies upon stability, trust, and transparency. These qualities and characteristics are some of the core benefits of blockchain technology.
Currently, the insurance sector is wrought with fraud and ineffective and inefficient paper-dependent processes and documentation. One of the most significant benefits of the blockchain is its potential for helping the insurance industry move transactions and contracts through multiple parties in a way that is not only secure, but also transparent and accountable to its users.
The following are just some of the challenges the insurance industry faces that blockchain can help streamline and resolve:
Creative work in a digital world is easy to share, distribute copies, and avoid royalty payments. Blockchain technology can record transactions chronologically in a distributed ledger that cannot be altered and are transparent to all parties.
Blockchain benefits to the entertainment sector include:
Blockchain has the potential to disrupt retail the same way online shopping did. Among one of the first industries to embrace the use of Blockchain technology, the retail sector has already discovered several practical applications of recording transactions in a blockchain system.
Retail blockchain solutions can include:
Blockchain allows consumers to feel secure in the purchases they make by improving consumer trust and transparency, reducing counterfeit goods, and creating a more transparent supply chain.
Custom Blockchain Solutions was founded by three professionals, each highly accomplished and experienced in three distinct disciplines; technology architecture, marketing strategy, and data integration. This combined expertise creates an ideal combination of knowledge necessary to support Custom Blockchain Solutions. The founders apply their deep knowledge and experience with existing technologies, data and marketing infrastructures; to create custom blockchain solutions unique to each business and industry.
LuRae has held the roles and titles of Fortune 500 CMO, Head of Client Development for the largest agency in the world in NYC, and Head of Global Media for one of the Big 4 media giants. With her experience leading teams and digital advertising campaigns in over 100 countries and 42 different languages, LuRae has a deep knowledge of media buying across technology platforms and geographies. She has taken her experience with Fortune 500 brands and the inner workings of advertising, marketing & business around the world, and combined that with her passion for the blockchain space. LuRae naturally gravitated to partner with professionally equivalent technology experts Jack Malinowski and Michael Jankowski. Together they consult, develop and launch custom blockchain technology solutions for business challenges that companies encounter everyday.
After 13 years of working on IT projects including 10 years as co-founder and CTO of his own firm, Jack has delivered many projects for clients using a wide variety of new technologies. He can best be described as a fan of technology and is always on the lookout for the next big thing. Having validated many new technologies, Jack is a true believer in Blockchain and will bring his software architecture and technology experience to work in developing Blockchain projects.
As a co-founder of an IT firm, Michal has many years of experience closing technology deals, developing IT projects for clients, and managing business relationships. His expertise in database and software architecture as well as Cloud solutions will be a great asset in developing Blockchain solutions for clients and migrating them to the Cloud. Over the years, Michal has seen many technologies come and go, but after evaluating Blockchain, he is convinced this will be a leading technology for years to come.